About half
of Cal AI’s 17 staff were “on the marketing side”, its founder said.
For consumer apps that pay creators
An AI agent that runs your app’s creator program
Early access. It finds creators, sends offers, checks every video, pays creators and tracks views, for one flat monthly fee. Our people check its work at first.
- 01
Find creators
Creators whose audience looks like the people who use your app.
- 02
Send offers
Each creator gets your brief, what to make and what they’ll be paid.
- 03
Check every video
Brief followed, app shown and an ad disclosure in place.
- 04
Pay and track
Creators get paid, and views are tracked for every video.
Running creators takes staff or an agency
Consumer apps grow with many small creators, and someone briefs, checks, pays and tracks every video. Apps already pay for help: SideShift says it’s trusted by 3,000+ brands.
$10,000
a month is where one app agency, Agniverse, says its retainers start.
Our people check the agent’s work during early access
The agent does the work. While it’s in early access, a person on our team checks the offers it sends, the videos it reviews and the payments it makes.
Offers checked
A person reads each offer before it reaches a creator.
Videos checked twice
The agent checks the brief, the app and the ad disclosure, then a person confirms.
Payments confirmed
A person confirms each payment before it goes out to a creator.
How apps run creators today and where Reelrun fits
Most apps use their own staff, a self-serve tool or an agency, and those options already cover this job at every price. Reelrun is an agent that runs the program for you, for one flat monthly fee.
| Job | Your own teamStaff and spreadsheets | Self-serve toolsSideShift, viral.app, NewWave | Tracking toolsGrade | AgenciesAgniverse and similar | ReelrunThe agent |
|---|---|---|---|---|---|
| Finds creators | Your staff | You, in the tool | Varies | They do | The agent |
| Checks every video | Your staff | Varies | Varies | They do | The agent, then our people |
| Pays creators | Your staff | In the tool | In the tool | They do | The agent |
| Tracks views | Spreadsheets | In the tool | Yes, free | They do | Every video |
| Typical cost | Staff time | $99–$499 a month, plus creator pay | Yes, free | From around $10,000 a month | One flat monthly fee, being set |
Be one of the first apps to try it
We’re opening a small number of early-access spots and setting the monthly fee with those apps before anyone else.
- Consumer apps with mainly US users, most of them subscription apps
- You already pay creators or recruit them publicly
- Founders and heads of growth
Common questions
You get the agent before it’s finished. It runs your creator program, and a person on our team checks its work at first.
It finds creators, sends offers, checks every video for your brief, your app and an ad disclosure, pays creators and tracks views.
Your app, your brief and the creators you already work with, if you have any.
You pay one flat fee each month for a set number of videos. We don’t charge on installs, because sales from each creator are hard to measure.
Consumer apps with mainly US users, mostly subscription apps, that already pay creators or recruit them publicly. We usually work with the founder or the head of growth.
They’re self-serve tools, so your team runs the program inside them, and SideShift also offers a managed service for larger budgets. Reelrun is an agent that runs the program for you, with our people checking its work at first.
We’re setting the fee and the number of videos with our early-access apps. Join the waitlist and you’ll see both before you commit to anything.